Brand Portfolio Manager

• Define Roles content and Apps requirements of the user community, if relevant in the context of Industry Process Experiences;
  

• Define the Packaging - based on Apps - and Pricing for each role in the context of the Industry Process Experiences they serve, in collaboration with the Research & Development and Pricing teams;

• Manage the lifecycle of the Roles portfolio;
  

• Work along with the Merger & Acquisition department to identify possible business acquisitions and partners;

• Assess and validate Role readiness for launch in relation with R&D Quality Assurance;

• Build & deliver the Sales kit for all orderable components of the Brand portfolio;

• Identify and document the Points of Differentiation and Points of Parity for each role to ensure successful marketing content creation & deployment;

• Propose input for Industry Process Experience value definition in collaboration with the Industry teams;

• Provide Role input to Industry Process Experience packaging definition, and validate it;
  

• Provide input to the Brand Strategy team on the market segmentation, in order to define trends & SWOT, market opportunities and risks;

• Provide contribution to build the 3Y Brand strategy plan (revenue plan, competitive landscape);

• Validate Role content and maturity, matching user needs, by leading the first user facing engagement for agreed customers/prospects references list;
  

• Build content & deliver trainings to enable GEO Sales & Center of Excellence (CoE) teams in alignment with Training Master Schedule established by Channels Sales Operations;
  

• Provide support to Center of Excellence teams on identified and agreed referencing cases;
  

• Capitalize on use cases and usages collected & analyzed by the Center of Excellence and Brand Advocacy Marketing teams;

• Upon request (events, customer events, …)  be the internal & external spoke person for the Brand Role portfolio.

Deliverables:

• Management deliverables:
  • Team management : Organization, Objectives, Monitoring, Recognition, Talent, GPTW survey
  • Reporting on Brand Portfolio management activities and associated internal communication

  Technical deliverables:
  • For each role: Packaging & Pricing definition
  • Sales kit for all orderable portfolio
  • Proposal for Industry Process Experience value definition 
  • List of Roles for Industry Process Experience packaging definition 
  • Roles generic input to be verticalized in the appropriate Industry Process Experience
  • Enablement actions for GEO Sales & Center of Excellence Teams

  KPIs:
  • Logical Packaging & Naming (LPN-PRI) validated on time 
  • Sales kits delivered on time
  • Roles coverage embedded in IPEs 
  • Sales teams certified as appropriate
  • # of Users adopting Roles